This collection is inspired by and designed in collaboration with Jessica Simpson, entertainment, music and style icon, along with her mother Tina. This lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, feminine, accessible, comfortable, timeless and affordable. The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, vintage at times, but always of-the-moment and on trend.
Philosophy: “I am every girl; I want my style to be accessible and fun. I want all women and girls to feel comfortable and confident wearing my products.” Authentic to Jessica Simpson, the collection celebrates being a woman, fashion and styling – inclusive to all body types without sacrificing comfort or confidence. Great product and premium quality at a surprising value.